The steps leading to the famed Lincoln Center have been tricked out with a cool Times Square vibe. Pierced with LED screen panels, each of the seven risers have been stud with the 411 of upcoming events. Tactical genius. Human nature dictates that whenever an occupier of the space is met with stairs, their eyes are always cast to the ground. For those seven stairs, Lincoln Center has capitalized on it's visitors undivided attention, a true advertising feat.
